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	<title>Comments on: Companies Competing To Be Green</title>
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	<link>http://www.dypadvisors.com/2009/09/27/companies-competing-green/</link>
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		<title>By: Doug Park</title>
		<link>http://www.dypadvisors.com/2009/09/27/companies-competing-green/comment-page-1/#comment-178</link>
		<dc:creator>Doug Park</dc:creator>
		<pubDate>Mon, 12 Oct 2009 04:49:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.dypadvisors.com/blog/?p=1424#comment-178</guid>
		<description>Hi Joanie,
Thanks for your comment. Profit is the main driver. The goal of firms is to maximize profits. Market and investor pressure makes that the number one priority.  However, people and profit partially drive the decision.  After all, people who live on this planet decide to undertake the initiatives.</description>
		<content:encoded><![CDATA[<p>Hi Joanie,<br />
Thanks for your comment. Profit is the main driver. The goal of firms is to maximize profits. Market and investor pressure makes that the number one priority.  However, people and profit partially drive the decision.  After all, people who live on this planet decide to undertake the initiatives.</p>
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		<title>By: Doug Park</title>
		<link>http://www.dypadvisors.com/2009/09/27/companies-competing-green/comment-page-1/#comment-1350</link>
		<dc:creator>Doug Park</dc:creator>
		<pubDate>Mon, 12 Oct 2009 04:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.dypadvisors.com/blog/?p=1424#comment-1350</guid>
		<description>Hi Joanie,
Thanks for your comment. Profit is the main driver. The goal of firms is to maximize profits. Market and investor pressure makes that the number one priority.  However, people and profit partially drive the decision.  After all, people who live on this planet decide to undertake the initiatives.</description>
		<content:encoded><![CDATA[<p>Hi Joanie,<br />
Thanks for your comment. Profit is the main driver. The goal of firms is to maximize profits. Market and investor pressure makes that the number one priority.  However, people and profit partially drive the decision.  After all, people who live on this planet decide to undertake the initiatives.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Joanie Burns</title>
		<link>http://www.dypadvisors.com/2009/09/27/companies-competing-green/comment-page-1/#comment-177</link>
		<dc:creator>Joanie Burns</dc:creator>
		<pubDate>Sun, 11 Oct 2009 23:22:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.dypadvisors.com/blog/?p=1424#comment-177</guid>
		<description>This is exactly the sort of evaluation and dialogue that needs to happen around green and sustainability initiatives; constructive, perhaps a bit cautious, but not entirely critical (read: cynical).  That said, I am interested to understand the drivers behind these initiatives; which of the three pillars of sustainability - people, planet, or profit - are the impetus? or in what order of priority do they fall?  Again, this is not with a view to questioning whether the actions are &quot;legit&quot; - even if profit is, as I suspect, often the primary if not fundamental reason for a shift in how business is done, it&#039;s a shift nonetheless.  If there is an environmental benefit, why not promote this?  Is that greenwashing? Am I naive to think that &quot;planet&quot; does, indeed, receive at least some consideration when these initiatives are being conceived and implemented, and that it is not purely for profit-making, money-saving and/or marketing purposes?</description>
		<content:encoded><![CDATA[<p>This is exactly the sort of evaluation and dialogue that needs to happen around green and sustainability initiatives; constructive, perhaps a bit cautious, but not entirely critical (read: cynical).  That said, I am interested to understand the drivers behind these initiatives; which of the three pillars of sustainability - people, planet, or profit - are the impetus? or in what order of priority do they fall?  Again, this is not with a view to questioning whether the actions are "legit" - even if profit is, as I suspect, often the primary if not fundamental reason for a shift in how business is done, it's a shift nonetheless.  If there is an environmental benefit, why not promote this?  Is that greenwashing? Am I naive to think that "planet" does, indeed, receive at least some consideration when these initiatives are being conceived and implemented, and that it is not purely for profit-making, money-saving and/or marketing purposes?</p>
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		<title>By: Joanie Burns</title>
		<link>http://www.dypadvisors.com/2009/09/27/companies-competing-green/comment-page-1/#comment-1349</link>
		<dc:creator>Joanie Burns</dc:creator>
		<pubDate>Sun, 11 Oct 2009 23:22:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.dypadvisors.com/blog/?p=1424#comment-1349</guid>
		<description>This is exactly the sort of evaluation and dialogue that needs to happen around green and sustainability initiatives; constructive, perhaps a bit cautious, but not entirely critical (read: cynical).  That said, I am interested to understand the drivers behind these initiatives; which of the three pillars of sustainability - people, planet, or profit - are the impetus? or in what order of priority do they fall?  Again, this is not with a view to questioning whether the actions are &quot;legit&quot; - even if profit is, as I suspect, often the primary if not fundamental reason for a shift in how business is done, it&#039;s a shift nonetheless.  If there is an environmental benefit, why not promote this?  Is that greenwashing? Am I naive to think that &quot;planet&quot; does, indeed, receive at least some consideration when these initiatives are being conceived and implemented, and that it is not purely for profit-making, money-saving and/or marketing purposes?</description>
		<content:encoded><![CDATA[<p>This is exactly the sort of evaluation and dialogue that needs to happen around green and sustainability initiatives; constructive, perhaps a bit cautious, but not entirely critical (read: cynical).  That said, I am interested to understand the drivers behind these initiatives; which of the three pillars of sustainability - people, planet, or profit - are the impetus? or in what order of priority do they fall?  Again, this is not with a view to questioning whether the actions are "legit" - even if profit is, as I suspect, often the primary if not fundamental reason for a shift in how business is done, it's a shift nonetheless.  If there is an environmental benefit, why not promote this?  Is that greenwashing? Am I naive to think that "planet" does, indeed, receive at least some consideration when these initiatives are being conceived and implemented, and that it is not purely for profit-making, money-saving and/or marketing purposes?</p>
]]></content:encoded>
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		<title>By: Doug Park</title>
		<link>http://www.dypadvisors.com/2009/09/27/companies-competing-green/comment-page-1/#comment-173</link>
		<dc:creator>Doug Park</dc:creator>
		<pubDate>Sat, 03 Oct 2009 02:12:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.dypadvisors.com/blog/?p=1424#comment-173</guid>
		<description>Thanks for your comments.  As to LEED, you might be interested in my post about how LEED certification does not guarantee energy efficiency.
http://www.dypadvisors.com/blog/2009/09/08/the-gap-between-leed-certification-and-energy-efficiency/</description>
		<content:encoded><![CDATA[<p>Thanks for your comments.  As to LEED, you might be interested in my post about how LEED certification does not guarantee energy efficiency.<br />
<a href="http://www.dypadvisors.com/blog/2009/09/08/the-gap-between-leed-certification-and-energy-efficiency/" rel="nofollow">http://www.dypadvisors.com/blog/2009/09/08/the-gap-between-leed-certification-and-energy-efficiency/</a></p>
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