From the category archives:

Trademark

Apple Acquires The “i-phone” Trademark In China

by Doug Park January 7, 2010

Apple has finally ended its iPhone trademark problem in China by acquiring the rights to the “i-phone” mark from Hanwang Technology. The acquisition ends a dangerous intellectual property and marketing situation for Apple.
As I wrote in an earlier post, because of an apparent oversight in coordinating its marketing strategy and trademark strategy, Apple faced the [...]

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Mistakes Small Businesses Make Regarding Intellectual Property (Part 1)

by Doug Park August 6, 2009

Small businesses often worry about protecting their intellectual property. Yet, they also hold misconceptions about how to strategically manage their intellectual property. The New York Times recently cited five common misconceptions that small businesses often make concerning their intellectual property. To remain competitive, small business owners need to make smart investments in their intellectual property [...]

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Rosetta Stone Tests Google AdWords Trademark Policy

by Doug Park July 13, 2009

Google AdWords faces another legal challenge. Emboldened by a recent Second Circuit opinion, Rescuecom Corp. v. Google, Inc., Rosetta Stone filed a suit last Friday against Google for trademark infringement. Rosetta Stone accuses Google of allowing other companies to “free ride” on its brand name and of misleading and confusing consumers into clicking on sites [...]

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Can Apple Solve Its iPhone Trademark Problem In China?

by Doug Park July 6, 2009

Cupertino, your iPhone has a trademark problem in China.
While Apple is talking to China Unicom about selling the iPhone in China beginning in 2010, MacWorld reports that Hanwang Technology owns the trademark “i-phone” for mobile phones in China. As a result, Apple will run into problems selling the iPhone in China without reaching an agreement [...]

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