Soyeun D. Choi

Soyeun D. Choi is Of Counsel to DYP Advisors. Located in the San Francisco Bay Area, she advises companies on business and intellectual property law. Her practice includes business transactions from formation to exit, business law, and intellectual property transactions. Soyeun has substantial experience helping companies promote their brand identity through trademarks. In addition, she advises on licenses, copyrights, trade secrets and other forms of intellectual property value creation and capture.

Soyeun was named a 2011 Northern California Rising Star by Super Lawyers Magazine.

In addition to her practice, Soyeun actively serves the bar. She is President of the Palo Alto Area Bar Association (PAABA), Co-Chair of the Newsletter Committee of the Asian American Bar Association, and Vice Chair of the Diversity Committee of the San Mateo County Bar Association. Soyeun is serving her second term as President of PAABA, and she has served PAABA in numerous capacities including Editor in Chief of the Bulletin and Co-Chair of the Community Law Night Committee.

Soyeun contributes to the Strategy x Law blog. She writes on leadership, business, and intellectual property law.

Soyeun received her J.D. from University of California at Los Angeles Law School and her B.A. from University of California at Santa Cruz in Psychology. At UCLA Law School, Soyeun was Editor in Chief of the Asian Pacific American Law Journal, Recent Developments Editor and Chief Essays Editor of the Women's Law Journal and Social Chair of the Asian Pacific Islander Law Student Association. She also externed for Justice Bamattre-Manoukian in the California Court of Appeal, Sixth Appellate District, and was a Teaching Assistant for Professor Cheryl Harris.

Soyeun also received the Miley W. Manuel Award for Pro Bono Legal Services and was a Fellow of the State Bar's Access & Fairness Leadership Academy.

Soyeun is admitted to the State Bar of California.